Tag Archives: Success

What’s it all about? We are in Control of our lives!

I had my leg over the edge. 22nd floor. St Kilda Rd.

Up and Over

I was going to do it this time. Jump off the building. After the bankruptcy, the retrenchment and the Government taking almost all my payout, there was nothing left. It was hopeless. I had even lost the $1M insurance policy I had been contributing to for the last 48 years to leave my children a nest egg. I started this 13 years before they were even born. My very existence was a washout. 64 years of living - down the tubes. Or down to St Kilda Rd, at least. My life sucked. Big time. And it was not my fault!

The beginning of the Comeback

Not sure why. But I climbed down from that railing.

I went to the Doctor, and the Doctor said – "Take these drugs, See a Healer of the Head.” (You can sing this one to yourself if you like! And dance a bit too. It works!)

And I did.

AND Then: someone showed me a video of this man. (No Arms No Legs - No Worries

Nicholas Vujicic (Voya chic) An Australian Preacher and Motivational speaker born without any limbs. As a child, he struggled mentally and emotionally, as well as physically. Who would have guessed?

But he eventually came to terms with his disability.

Did You Get That? “He eventually came to terms with his disability.” How inspiring is that?

What was thinking. My issues were NOTHING in comparison to that. Yeah, of course it's real allright. To me. But Gee wizz. Where do you go from here?

If he could do that – handle that, who could deal with the relatively insignificant issues that I was facing?

ANYBODY!

Inspiration To Go On

Since then. I have walked on hot coals. Twice.  Really.

And as if I needed further inspiration, these 9 people kept cropping up in my reading.

Nine People

Albert Ellis, Anthony Robbins, Dale Carnegie, Dr Phil, Dr Wayne Dyer, Jim Rohn, Shakespeare, Susan Jeffers and Zig Ziglar.

What do they all have in common I hear you ask? Let me explain.

They all believed in one simple truth. One that I had failed to understand Up until THEN!!

Let's read their own words so we can understand what this truth might be shall we?

Albert Ellis: In 1955 he developed REBT (Rational Emotive Behavioural Therapy) the main principle of which was – A person is rarely affected emotionally by outside things, but rather by 'perceptions, attitudes or internalised sentences' about outside things and events.

Anthony Robbins: Whom the NY times calls 'The High Priest of Human Potential' says – There are two worlds. The EXTERNAL world which we can INFLUENCE, (We cannot control the external world) and the INTERNAL world which we do control. Therefore our ultimate significance in life comes not from something external but something internal.

Dale Carnegie: Happiness doesn't depend on any external conditions, it is governed by our mental attitude.

Dr Phil: Unlike the external factors that we have no control over, our internal factors are made up of our own reactions to the events in our lives.

Dr. Wayne Dyer: (Oh this one is really good!!!) Change the way you look at things, and the things you look at change.

Are you getting where this is going? I certainly was.

Jim Rohn: You must take personal responsibility. You cannot change the circumstances, the seasons, or the wind. But you can change the set of your sail. The same wind blows on us all, whether we win or lose depends on the set of our sail.

Shakespeare: (Hamlet, Act II, Scene II) … there is nothing either good or bad, but thinking makes it so.

Susan Jeffers: (in her best-selling book  'Feel the Fear, and Do it Anyway') says  - Don't be deceived into thinking that by changing the external, the internal will be changed. It works the other way around.

And Finally

Zig Ziglar: If you can dream it, you can achieve it.

What's it all about? What does it all Mean?

Seems to me that they are all saying exactly the same thing. And it is all about the simple truth I alluded to earlier. And that truth is:

We Are The Boss of Us”.

YEP

We Are The Boss of Us”.

Nick and Blame.

Nick Vujicic could have blamed his extrinsic situation. He had more reason than most. But he didn't. He dreamed of a bigger and better future for him and his family. Yes. That's right. He has a wife and children.

Serenity Prayer:

I am reminded here of the Serenity Prayer. I guess you have all heard of it? (Not from Alcoholics Anonymous - I hope).

Grant me the Serenity to accept the things I cannot change, The Courage to change the things I can, and The Wisdom to know the difference.”

The Victim and the Blame (Victim) Game - Work, Weather, Relationships etc:

Speaking of that, How many times have you heard people play the victim game?

Complaining that they can't be happy because of their

  1. Terrible job,

  2. horrible boss,

  3. bills,

  4. childhood experiences,

  5. Their Parents

  6. the bad weather,

  7. Unhappy marriage or a strained relationship?

There's always someone or something else in charge of their lives. Someone else who is to blame. "It's not my fault." is their constant refrain.

"What is it with this stupid phone? Or that driver is an idiot? "

I think you know what I mean.

How many times have you said this kind of thing yourself? I know I used to. A lot. Still do - far too much.

But - I am getting better.  I am aware of it now - and that is the first step.

FINALLY:

Here I am. It's Approximately 2 years later and I am still here. Getting better every day.

1. I'm taking back control.

2. I'm not sitting around lamenting how bad my life is.

3. I'm not accepting the idea that things just happen to me.

That's being a victim.

I remember Susan Jeffers - “Don't be deceived  .... she said. 

Don't be deceived into thinking that by changing the external, the internal will be changed. It works the other way around.

This is clever stuff!!

I bought an AWESOME plaque while I was in Bali recently.

Live Like you will Die Tomorrow.

Dream like you will live forever!!

I plan to live my life from now on based on these simple thoughts, and I am going to think of Nick Vujicic, and just get on with it.

CAUSE - Being in Control

I will be the cause of what happens to me, not the victim of the circumstances in which I find myself.

I will be the CAUSE of what happens to me, not the VICTIM of the circumstances in which I find myself.

I am doing it!!!!!  And IF I CAN DO IT!!!  Who else do you think can do it?

ANYBODY!!!!!!!!!

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Paradigm Shift

Paradigm Shift is used to describe a profound change in a fundamental model or perception of events. A radical change in underlying beliefs or theory. A changed attitude, or way of doing things.

Dig Deep

What this means is that if the way we are doing things is not working, we must stop just piddling about at the edges making small, usually ineffectual alterations, and dig in and turn the whole thinking process upside down; we need to look at a problem or issue from a completely different angle.

Examples

What has changed in recent times that proves this rule?

The Sharing Economy

AirBnB is now one of the biggest accommodation providers in the world. It owns no hotels or any other properties and is entirely accessible on line. This is customer to customer business. A whole new way of finding and securing a place to stay.

Uber is now one of the biggest taxi providers in the world. It owns no cars or any other vehicles and is entirely accessed on line via an a computer browser or an 'app' on your smart phone or tablet.

Netflix and other movie sharing and streaming services have completely swamped Blockbuster and other bricks and mortar video stores. They no longer exist.

Travel. There is now a disruptive travel company that owns no aeroplanes, hotels, rental cars or offices in the high street. But it provides 5* travel experiences for members at 2* prices. And this is growing at an exponential rate overseas and now in Australia.

Even Skype deserves a mention. Paradigm shifts.

EBooks

People are not reading traditional books as much now as 10 years ago. Cheaper publishing techniques, cheaper purchase prices, cafés and other community/social areas in bookshops and libraries, more book tours and launches, reading and writing festivals were tried, but still the reading public stopped buying paper based books.

Enter eBooks. Electronic books. A paradigm shift. Along came Kindle and other electronic reading devices; and programs for reading eBooks on your smart phone and tablet.

Upside Down

That's turning the issue upside down. Using a different way of doing things.

What might this paradigm shift business be able to offer a person living in the here and now in Australia? Someone not in the industrial revolution, or involved in the advent of printing, or the creating of The Internet? How does that work?

Change and The Paradigm

Author Earnie Larson is credited with the droll maxim "Nothing changes if nothing changes".

Let's look at this.

Australia is an island state far away from the 2 hubs of human life. USA and Europe.

As I write, the news is breaking that the Electrolux factory here in Orange in Central Western New South Wales, Australia is closing down with the associated loss of jobs, self esteem, and regular wages. Of course there will also be the domino effect rippling through the NSW economy as ancillary production diminishes and finally stops. Not to mention the probable decrease in the spending of the more than 500 people affected by this change.

Is this just the greed of an overseas parent company or is there something else at play here?

We, in Australia, are facing constant rises in prices for everything. Wages, Infrastructure, repairs & maintenance, equipment, raw materials to name a few.

Our manufacturing sector then has shipping and transport to take into account. Even if product is sold here in the big brown land; most towns and cities are many hours apart. Even by air. And this is expensive. Export is almost completely prohibitive.

Equilibrium

If we look at a version of the economic equilibrium curve, (not supply V's Demand, but COGS (Cost of Goods Sold) V's Sales) we note, as mentioned earlier, that costs are rising sharply. On the other hand income derived from sales is falling due to among other things cheaper imports, online purchasing and changes in consumer demand. The crossover (equilibrium point shall we say) is racing towards zero faster than any time in our history.

Ostriches we are not. This can't continue. It is not greed to want to stay in business. If a limb is dying or dead we need to cut it off. Has to happen.

Supply V's Demand

Perhaps we can look, now, at the traditional Supply V's Demand curve but note that while demand is quite possibly still high for most manufactured goods although in a different model perhaps - our ability, in Australia, to produce / supply these goods at the required level and the necessary price is becoming less and less. So the equilibrium is unstable. Unpredictable. Other than the realisation that it is getting closer to zero here too.

Life Has Moved On

So, of course we complain. We tweak the edges of the problem, demand that Governments help, or that Parent Companies lose their investors' money or any number of completely ineffectual and traditional remedies. Nothing works. Funny that. The situation has changed. We have to change too. Yep. No longer much point in making large quantities of horse shoes or hansom cabs. Life has moved on. We need to catch-up.

Next

While we cannot (nor should we) completely resile from a need for a manufacturing sector as such; we MUST reduce our reliance on it. We need a paradigm change.

Our Governments, of whatever persuasion, do not seem to be able to tax massive profits at the correct level, nor do they seem to be able to resist calls for assistance from companies making billions who figure a small handout of a few hundred million will help the country as a whole.

We need to look at how we can CHANGE things so our people can be strong again.

Yeah, But What?

Obviously, we will still need cars, fridges, washing machines, TV's and the like. Not to mention furniture and all the other major pieces of equipment required for a modern lifestyle. But is it possible that we can shift our way of living in a way that reduces our demand for such goods? Perhaps? In ways we have not thought of yet? With products that may not have been invented yet?

And with greater numbers of people arriving in our country from overseas and by the normal processes, we have, in my opinion, a huge and ever increasing need for enhanced service industries. See sharing services mentioned above.

Take for example the rise of restaurant food and grocery delivery systems in some of our bigger cities. Just one instance.

We could develop products that do not need to be mass produced, perhaps; nor transported by traditional means. Old ideas can be re-visited or new ideas generated. Stuff that is locally made, even Cottage Industries might be the way to go. (We moved away from these many decades ago, but perhaps we could revisit this kind of commerce). I believe there is now again a huge potential here.

What about Sport, Music and Theater? Performance and Static or Fine Art. Movies, Electronica and esoterica. All of these things can be ramped up and with the right marketing (another service industry) might be a new employment area for displaced manufacturers. Most of us have more leisure time now with a need to fill in the spaces. And everyone has untapped talent just waiting to be unleashed. Hidden gems. Think about it.

Change is inevitable. It is happening all around us. Now.

Life coaching as a service might pick up to the level of acceptance here, that it has in America.

And, of course there is the whole digital economy. Phone and tablet 'apps'. Computer coding. Commodities that can be transported free over the air so to speak. This market, largely untapped even now, is bigger than anything that has gone before.

Summary

The change is here. We have to stop bitching and get on with it. Embrace it. The same wind blows on us all. If we act like a child who says, “I'll turn my back, and if I can't see you – you can't see me,” the wind will still blow on us and likely blow us over. We cannot escape. We must deal with the consequences. We have to change ourselves. We have to adapt to what is happening around us. A paradigm shift is long overdue.

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Martial Arts And The Force

Go No Sen; Sen No Sen; SenSen No Sen

To start, these three terms refer to the different kinds of timing used in dealing with an attacker in budo training. The timing of the response to an attack in generally, aikido and they came from O-Sensei Ueshiba Morihei, Founder of Aikido.

Budo

The modern budō has no external enemy, only the internal enemy, one's ego that must be fought. Budo gives attention to the mind and how one should develop oneself. Keep this in mind for a little later.

Go No Sen; Sen No Sen; SenSen No Sen

Aikido

O-Sensai says “In Aikido, there is absolutely no attack. To attack means that the spirit has already lost. We adhere to the principle of absolute nonresistance, that is to say, we do not oppose the attacker. Thus, there is no opponent in Aikido. The victory in Aikido is masakatsu and agatsu; since you win over everything in accordance with the mission of heaven, you possess absolute strength.”

O-Sensai goes on to say, “If I were to try to verbalize it I would say that you control your opponent without trying to control him. That is, the state of continuous victory. There isn't any question of winning over or losing to an opponent. In this sense, there is no opponent in Aikido. Even if you have an opponent, he becomes a part of you, a partner you control only.”

This is often interpreted to mean that correct victory is winning over your own self or ego.

Reaching this state of selflessness, is the way to swift victory (not only in martial contexts but also in life itself).

A quick summary:

  • Go no sen - After the attack. Block and counter
  • Sen no sen - Attack the attack. Be faster than your opponent
  • Sensen no sen - Take initiative. Attack before the attack.

Let's look at these terms in a bit more detail.

Sen

The Japanese character for ”sen” can also be read as “saki.” It means “before”. But in the terms go no sen, sen no sen and sensen no sen, it is an abbreviation of sorts for the word “sente” meaning initiative or lead. The “te” in sente means hand, so sente directly translates as “before hand.”

Go no sen

Go means “after. So, a combatant takes the initiative in a situation after the opponent has already started an attack. In other words, once an opponent starts to attack, the defending combatant performs this technique. After the before hand.

We move in harmony with the attacker, but it is the attacker that is taking the initiative in the attack and we are mirroring his or her movements.

Sen no sen

Sen no sen means before the attack. Sen no sen implies that you become aware of an opponent's intention of attacking and right at the time when he is starting this attack, you step in and stop it. To continue the thought before – this is before the before hand.

Sensen No Sen

This term consists of a repetition of the term sen. So this refers to the timing before sen no sen. It is the case of initiating a movement intended to lead the attacker’s spirit as well as to draw forth an actual attack, in order to utilize this attack for a defensive technique. And the thought here becomes – before before the before hand.

What does it mean to us and how does this energy force stuff fit in?

I guess where I am going with this is the fact that martial arts students are taught that there is no attack, only defence. And they are in addition taught to either figure out when this attack has begun, or to realise that an attack is imminent, to know what form that attack is likely to take and to lead the attacker forwards into a defense strategy that has already been crystalised in the brain of the defendant.

Sounds like an energy force to me. And a very clever harnessing of said force for the purposes of good.

I have before heard of martial arts opponents being 'knocked' to the ground without ever being touched. That surely is a force to be reckoned with.

Remember what we said about Budo training – The modern budō has no external enemy, only the internal enemy, one's ego that must be fought. Budo gives attention to the mind and how one should develop oneself. Eckhardt Tolle has a lot to say about this in his book “The New Earth”.

Martial arts and 'THE FORCE' in Star Wars seem to have a lot in common. Leaves me to wonder how such a thing can so quickly be debunked as pseudoscience.

Your Own Examples

Perhaps you can think of examples from your own lives where there has been some indication of an energy or life force that is inexplicable by your basic laws of science, but nevertheless has happened to you or those close to you. I'd love to hear about them.

More next time. #CareerChangeStrategies

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Crewing – Tony Robbins Sydney 2015

Unleash The Power Within

Well. Can't say too much or I'll have to kill you. Or they'll kill me. Or all of the above.

Secrecy

I signed a secrecy provision so what follows will be of necessity general and not secret.

One of the main themes we crew are asked to embrace was flexibility. Seems mine started on the early side. My 7.35 am flight on Wednesday was cancelled as were all Jet-Star flights early that morning as far as I could tell.

Flexibility

Mine and the airline. I was efficiently re-booked on an 11.50 am flight the same day. That was very serendipitous. Required a change of plans at the other end,but we aced that.

Instead of popping in to my fabulous AirBnB accommodation to drop off bags and things like that, I had to head directly to the Qantas Credit Union Arena. Do not pass go. Do not do anything. Grab a VERY QUICK bite to eat at Paddy's Market and Bob's your uncle. I had 2 pork Gyoza for $4.50. Nice, but not much. And as I found out later – I needed much.

But let’s not get ahead of ourselves.

Travel Club

Managed to sign up for a travel club in Sydney airport while waiting for my luggage and chatted to a chap who liked to travel while I was waiting for the light rail at Central Station to take me to the venue. All very cool. By he way I was not responsible for the fire at Hungry Jacks at that very station on Saturday evening.

The Event

Back to the event. The days were long and brutal, We worked hard. All of us; venue staff, event staff, volunteers and all. Averaged about 5-6 hours sleep per night. But it was worth it.

I stayed at a lovely little 2-up 3-down terrace house in Surrey Hills. It was gorgeous. A brothel (Jack told me, but I had noticed the big red light) on one side and a coffee/lunch shop next door but one on the other side, and then a corner pub. It was 10 mins walk to the venue and about 5 mins walk to the aforementioned Central Station. Yep. Very central. As expected Sydney was wet for a few of the days.

People

Only problem was Jack and Stephanie would have loved to have shared a leisurely glass of wine at least once during the 5 nights I was staying with them, but it was not to be. Maybe next time. There will very likely be a next time. I hope so anyway.

I met so many wonderful people; saw again some from last year (Sandy) and ran into a couple of coaching mates (Pina and Julia). Just to name a few. It was a bit like old-home-week. I loved it. New friends galore.

Sessions

We even managed to see a few moments of the sessions as well, when we had a break from serving the participants. Tony Robbins was awesome as expected.

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Ego – A Book Review: A New Earth: Create a Better Life – Eckhart Tolle

I have been reading this book the last few hours.

I have to say it is probably the best book of its kind, I have read for a long time.

Why?

I have not even finished Chapter 3 and am completely blown away by the content. Mr Tolle has taken me and given me the biggest shake.

There is soooo much here already that explains a lot about my life and why I am like I am.

Believe me I am going to change. I am not going to be ruled by ego any-more.

Need to know what this is all about – then get this book.

Example?

One very small example that stuck with me.

When he was a counsellor, Eckhart was working with a woman who had cancer and was told she had only 2 months to live.

She was raving, this particular day, about a belief that her carer had stolen her grandmother's engagement ring. “It has so much sentimental value,” she wailed.

Eckhart asked her what was she going to remember about this ring in 10 weeks time? She thought for a moment and then said, “They think I'll be dead by then.”

“Yep,” he said.

“And while it is not right that it might have been stolen, why are you wasting the little time you have left getting so excited about it? This is your ego talking. Someone has to be wrong. You are the one in the right. It is YOUR ring. 'Oh My God,' you are crying, 'what have they done to me?'

But it won't matter to you in two months. So let it go now. Live today. Enjoy. Don't fret. Be happy. All that good stuff.”

Think about it:

How many times have we all worried about something like this? Something where we complain and fret just to make a silly point? To be right? To be better than someone else? To be richer, happier, more moral, more beautiful? Ego. I am.

Let it go.

More soon. I am going to finish this wonderful book and take as much of it on board as I possibly can.

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Jillian 25 – The Big Game (Patterns)

A story from Jillian’s memories. A rogues gallery of friends and enemies.

Arthur had been retrenched and had no idea what to do or where to go. Money was not an immediate problem due to a reasonably generous package, and his partner who was still working at a really well paid job. She said she would support him as he figured out his next step.

His life coach worked with him to find out what he enjoyed and what he was good at, basing this on his life history up to now; and with a few generalisations and some chunking up - a model emerged.

Arthur’s patterns of life were related to sport – he didn't play just liked watching. All sports and all events like Aussie Rules, Rugby - Union & League, Cricket of all varieties, Superbowl, Grand Slam Tennis, Olympics – Summer & Winter, World Cup, Grand Prix Motor racing etc. You name it he was onto it.

He even had a pretty good grip on local sport in many of the major cities in Australia

Knowing almost everything there was to know about players, teams and competitions, his knowledge was legendary. Encyclopaedic.

If a player in any team was having relationship troubles he knew about it before the blonde bombshell stories hit social media and TV.

His numbers told him everything.

You see he was also into maths (another pattern that showed up when he and his coach looked for it) not the pure theoretical kind, of codes and theorems, but statistics, probability even finance.

His university studies led him into accountancy, finance and economics. He loved his job as an accountant in a well known city firm, but often seemed to have a plastic smile on his face. Perhaps he was not really a people person, even though as a financial advisor he was meeting with and talking to people all the time. It may have been the backroom stuff that excited him. Not the human element.

But now he had to re-assess - as 'there is no job'.

If sports and numbers were his thing, he needed to figure out how to make that pay. “You see, the clever way to do things is to evaluate what you know and then find a market”, Jillian said. “Someone or some organisation willing to pay money for this knowledge”.

Arthur started out volunteering with a local community radio station doing the sports round-up on Saturday evenings and a much longer summary on Sunday afternoons of all that had gone on sport-wise nationally and internationally in the last week. His numbers ability and knowledge in all sports was now front and centre. Interest in the programs and his audiences grew.

He was happy. And it was good.

So good that before too long he was being poached away from the free stuff to a paid gig at a commercial radio station and then was offered a show of his own on a TV station in Australia. Guests and all. His call. He was the boss.

It was syndicated nationally. A star was born.

A pattern followed, uncovered a life plan. Patterns and Big Game Hunting.

“You see.” said Jillian, “It's not who you know. It's what you know.”#ourjillian

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What Did You Learn today?

One of our core needs is to grow.

Growth comes from:

  • New stuff.
  • Old stuff with a new perspective.
  • Something completely out of left field.
  • Mistakes that show you why or how something didn't work.
  • Words that had the opposite effect from what was expected
  • Words that had a different effect from your expectations
  • Feedback both good and bad.
  • Reading
  • Listening

Nothing here about talking.

What else? This is just a teaser?

WHAT DID YOU LEARN TODAY?

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On-Line Marketing

Hi,

Thought I might see how to make a few quid using what I already know and leveraging off stuff others can teach me. So....

I found this guy John Chow and love his work.

He has some wonderful ideas. I'll let you read the compilation I made of some of his stuff and don't forget to have a look at the videos.

The four components (the lead magnet, tripwire, core product, and profit multiplier) of a proper sales funnel

Firstly in this training by John Chow, we break down the four components (the lead magnet, tripwire, core product, and profit multiplier) of a proper sales funnel. The reason most new Internet marketers don’t make money online is because they are missing the last two components. Without them, they’ll be lucky to break even on their advertising money.

When all four components are in place, the sale funnel can make you very rich in a very short time. That will allow you to live the Dot Com Lifestyle. John Chow will be breaking down, and going into the details, of each component in a proper sales funnel.

Video: https://www.youtube.com/watch?v=2XCd3dr0R08#t=21

Sales Funnel Creation Step 1 – How To Create a Lead Magnet

Previously John Chow walked you through the four components of the money-making sales funnel. Today, John’ll break it down into individual steps, starting with the lead magnet.

The lead magnet is the most important component of the sales funnel. This is something you must get right, or your dreams of living the Dot Com Lifestyle will just remain a dream. A lead magnet is a free item that you offer in exchange for getting the email address of your leads. Examples include ebooks (like the Ultimate Online Profit Models), downloadable software, video course, etc. The more perceived value the lead magnet offers, the higher the opt in rate.

While the lead magnet is extremely important, how you present it your leads is just as important. To get the highest opt in rate possible, John Chow uses a service called Lead Pages. Lead Pages. Lead Pages is the best lead capturing service on the Net. Cheapest is $25.00 per month paid annually.

Video: https://www.youtube.com/watch?v=jThx4YaYnfc#t=17

Step two of the sales funnel creation process, and that is the tripwire.

Last time John Chow went over the first step to creating a money-making sales funnel, which was how to create a lead magnet.

This time John will teach you step two of the sales funnel creation process, and that is the tripwire.

The tripwire is an extremely important component of the sales funnel because it’s what separates your leads from your buyers. Getting leads into your funnel is nice, but it won’t make you any money until they buy something. This is where the tripwire comes in.

A tripwire is a low priced ($9.95 to $297) product designed to get you a customer. Its job is not to make you money (that will come later in the funnel). In fact, you should be jumping for joy if your tripwire product covers your ad spend.

Examples of John's tripwire products include Blogging with John Chow, and IM John Chow. John Chow also licenses Tripwire products from MOBE/MTTB.

John Chow finds licensing products to be a better use of his time and resources. Creating your own tripwire can be extremely expensive. The sales page for Blogging with John Chow cost $7,500. Then there’s the cost of creating the product, affiliate manager, etc. This is why John Chow no longer creates his own tripwire. He can license them from MOBE/MTTB at a fraction of the cost.

Video: https://www.youtube.com/watch?v=nwxbxdnrlEo

Sales Funnel Creation Step 3 – The Core Product

Welcome to step three of the four-step million dollar sales funnel.

Step three is where we make our money. The core product is a high-end product that cost over $1,000. It is only offered to customers who have purchased our tripwire. The high profits built into a core product will more than make up for any losses created by the lead magnet and tripwire.

Lack of a core product is the number one reason new Internet marketers don’t make money online. They spend all their time and efforts promoting low priced products that barely cover their advertising expense. What they failed to understand is, if a customer buys a low priced tripwire product from you, he’ll buy a high priced core product from you. If you don’t have a core product, then you’re leaving all your profits on the table.

Watch the video below to find out how to make and market a core product. If you need a step-by-step blueprint, then download the John Chow eBook. It will show you how he makes a six-figure monthly income.

Video: https://www.youtube.com/watch?v=4p7HBLyxgIA

Sales Funnel Creation Step 4 – The profit Multiplier.

In discussions about how to create a money making sales funnel, the importance of the having a big-ticket core product and a profit multiplier was highlighted. Without these two elements, your sales funnel will never be able to pull in the really big money.

Big Ticket = Big Profit

Most Internet marketers shy away from high priced products because it takes more effort to sell them. While it’s common for a $10 info product to be sold with a sales letter, this can’t be done with a $10,000 product like a Mastermind. To sell a high-end product, a much more personal approach is required, and that generally means talking to the customer on the phone.

Most people hate getting on the phone and avoid it like the plague. The Tel line on John's business card has no phone numbers listed. Instead, it says “You don’t call me, I'll call you!”

The Solution – Your Own Phone Sales Team

How does John Chow make big-ticket sales without getting on the phone? He lets people like Max Aria do it for him. Max is a member of the phone sales team at MOBE and MTTB. All those big paydays you see John Chow make, like $30,000 during dinner and $8,000 during lunch, Max made those for him.

Below is a video interview John Chow did with Max during a recent trip to Costa Rica. The man is a machine. Shortly after the interview, he was back on his Skype calling leads up and making money for the MOBE/MTTB partners. Max can do the same for you.

Video: https://www.youtube.com/watch?v=cjDLH_nX34Y

Setting up your own phone team is a very expensive affair. This is why John Chow licenses a system like MTTB. They already have everything in place. John's job is just to send the leads into the sales funnel, and let the phone team takes over once the lead buys the tripwire product.

More than 60% of his blog’s income now comes from products that cost more than $2,000. These are the core products and profit multipliers. Most Internet marketers don’t have them because they don’t want to get on the phone. The solution is simple. Get your own phone team either by spending the big bucks to create one from scratch, or license a system like MTTB, that has a phone team already in place. For John, the choice is easy.

Video: https://www.youtube.com/watch?v=b16-WdR2zps

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Jillian 22b – Potty Mouth

How Jillian and her Mum Hit The Town and Learned a Few Choice New Expressions and so Much More!

Show-time in Melbourne continued!

There was still another planned event to go. "How am I going to handle this?" Jillian said to herself.

Venue Number 2

What she really said to me was. "I had a couple of free tickets to the Les Girls show at St Kilda beach.

"They were given to me by a friend (Tom) who worked there as a photographer. You know the kind that muscles up to you and takes those "candid" (and she made the quote marks with fingers) photographs. Later on they bring the prints back and you have the choice to buy them or not.

"Most cases you buy them even though they're pretty awful.

"It was the big thing that used to go on in night-spots before roses.

"Now with the roses, of course, you feel like a bastard if you don't buy one for your girl, and if you do they usually die in a very short time.

"You're stuffed both ways,” she said, and I figured - she'd know.

She went on. “Tom told me all sorts of weird stories about how they operated. Female impersonator shows were relatively new to Melbourne although they had been in Sydney for some time."

Stan Munro

For more than 50 years Stan Munro has travelled the world in drag.
When Mr Munro came to Australia from the UK in 1963 he said he landed his first job as a dancer and acrobat.
"I starred in and compeered Les Girls in Sydney and then did seven years with Les Girls in Melbourne," he said.
"It wasn't long until I was doing solo female impersonating and I have travelled the world with it ever since."
On Friday, July 27, 2012, the then 72-year-old "warmed up" the crowd before Australian pop icons 'Mental As Anything' took to the stage.
In 2013 he was still performing around Australia.

Loads of men brought their girlfriends there while their wives stayed at home thinking they were out at an 'I don't know what - gambling evening maybe'? That would probably have been better than out with a girl. And Tom said the men usually refused the photograph because they didn't want their wives to see it. He often took a quick surreptitious one anyway. The girl usually bought it.

He figured if a bloke could get a night off to take a girl to a show in St Kilda, he could probably hide a photograph.

The Dark Room

But anyway - the dark room,  he told me, where they did the developing and printing of the photographs was a long narrow bit of a room at the back of the auditorium, shut off to keep out the light.

He said he often found interesting things happening, on the dark room floor amongst the spilt chemicals and off-cuts of photographs, discarded film rolls and scads of damaged negatives. He thought it was pretty gross. Lucky mum didn't see any of that. Me too. It would have been an image hard to 'unsee'.

Enough. On with the show.

“OK.” I said. “Enough of the background. Tell me the story.”

“Ha-ha yes!” She reckoned that the background was indeed fun. I agreed, but, “Let's get on with it.” she said.

“OK. We went there in a taxi. I'm not sure what mum was expecting but even after the débâcle of the Flying Trapeze she probably wasn't thinking she was going to get a man dressed up as a woman singing off-colour songs and making off-colour jokes; some of which she may not even understand.

"And lots of fellows dressed up as girls in a chorus line.

"A magician and a few other cabaret style acts.

"Actually it was quite a good show. Dinner theatre kind of thing. We sat at tables, shared with others in our case, and the food was just the usual basic institution kind of roast beef and potatoes. OK but not special and not, to be honest, what I really wanted to show her food-wise in Melbourne. Afterwards I thought that what we ate was more like the stuff she was used to and would have gone over very well."

This time it was me that did the eye-roll thing. This was getting a tad boring.

She saw me and cut to the chase. I didn't get 'The Glare' Funny that!

The End

“The funny bit,” she said, “was what happened at the end of the evening.

"After it was all over, I went to the toilet and left mum in the foyer. Told her to wait for me. Strange really. She was usually the one to rush to the toilet as soon as a show was over. Not tonight!

"On my return – no mother.

"Now this was a bit of a shock. And not a pleasant one. How could I lose my ageing mother in a down-town venue after a show? I had no idea. Panic set in and I began running all over. Back into the auditorium, the dark-room (NO), the toilets again. Calling out 'Mum' in the dunnies is not a good thing in a drag venue in Melbourne. Still nothing. Back to the foyer.

"Then I spied a small sitting room kind of thing a bit off to the left of the foyer. I rushed in.

"Shock again.

"There was my dear old mother, her daggy ancient handbag on her lap, her hand on a man's knee and …. the chap was Stan Munro – the star of the show. OMG. I couldn't believe it.

"She was chatting away in a very lively and almost intimate manner with a female impersonator. They were both so engrossed in conversation they didn't seem to notice me creeping up to them.

"Don't ask me what they were talking about. I have no idea. I don't want to know. Believe me."

I gathered her up, apologised to Mr Munro and made a hasty exit.

The Cab Ride

In the cab on the way home she was quiet for a long time. Then she said, 'He was a very interesting young man that Stan chap. Very clever and quite sweet. His head was shaved. I thought that was funny. Why do you think he would have a silly job like that? And why dress up as a woman?'

This time I went home horrified.

#ourjillian

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The Successful Coach Magazine

Woo Hoo. Yippee and all that jazz. Another publication under my belt.

This time an article in a magazine.

Here is the link.

June Issue - The Successful  Coach Magazine

It is the first in a series of 8 articles covering the topic of retirement / retrenchment (Laid off for my American readers) which leads up to the generation of a life plan and a set of SMART goals. Stay tuned to see the rest of them.

Comment if you will.

That link again.

June Issue - The Successful Coach Magazine

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