Category Archives: Online Marketing

Here I present the theories of myself and others in regard to this overarching topic.

Paradigm Shift

Paradigm Shift is used to describe a profound change in a fundamental model or perception of events. A radical change in underlying beliefs or theory. A changed attitude, or way of doing things.

Dig Deep

What this means is that if the way we are doing things is not working, we must stop just piddling about at the edges making small, usually ineffectual alterations, and dig in and turn the whole thinking process upside down; we need to look at a problem or issue from a completely different angle.

Examples

What has changed in recent times that proves this rule?

The Sharing Economy

AirBnB is now one of the biggest accommodation providers in the world. It owns no hotels or any other properties and is entirely accessible on line. This is customer to customer business. A whole new way of finding and securing a place to stay.

Uber is now one of the biggest taxi providers in the world. It owns no cars or any other vehicles and is entirely accessed on line via an a computer browser or an 'app' on your smart phone or tablet.

Netflix and other movie sharing and streaming services have completely swamped Blockbuster and other bricks and mortar video stores. They no longer exist.

Travel. There is now a disruptive travel company that owns no aeroplanes, hotels, rental cars or offices in the high street. But it provides 5* travel experiences for members at 2* prices. And this is growing at an exponential rate overseas and now in Australia.

Even Skype deserves a mention. Paradigm shifts.

EBooks

People are not reading traditional books as much now as 10 years ago. Cheaper publishing techniques, cheaper purchase prices, cafés and other community/social areas in bookshops and libraries, more book tours and launches, reading and writing festivals were tried, but still the reading public stopped buying paper based books.

Enter eBooks. Electronic books. A paradigm shift. Along came Kindle and other electronic reading devices; and programs for reading eBooks on your smart phone and tablet.

Upside Down

That's turning the issue upside down. Using a different way of doing things.

What might this paradigm shift business be able to offer a person living in the here and now in Australia? Someone not in the industrial revolution, or involved in the advent of printing, or the creating of The Internet? How does that work?

Change and The Paradigm

Author Earnie Larson is credited with the droll maxim "Nothing changes if nothing changes".

Let's look at this.

Australia is an island state far away from the 2 hubs of human life. USA and Europe.

As I write, the news is breaking that the Electrolux factory here in Orange in Central Western New South Wales, Australia is closing down with the associated loss of jobs, self esteem, and regular wages. Of course there will also be the domino effect rippling through the NSW economy as ancillary production diminishes and finally stops. Not to mention the probable decrease in the spending of the more than 500 people affected by this change.

Is this just the greed of an overseas parent company or is there something else at play here?

We, in Australia, are facing constant rises in prices for everything. Wages, Infrastructure, repairs & maintenance, equipment, raw materials to name a few.

Our manufacturing sector then has shipping and transport to take into account. Even if product is sold here in the big brown land; most towns and cities are many hours apart. Even by air. And this is expensive. Export is almost completely prohibitive.

Equilibrium

If we look at a version of the economic equilibrium curve, (not supply V's Demand, but COGS (Cost of Goods Sold) V's Sales) we note, as mentioned earlier, that costs are rising sharply. On the other hand income derived from sales is falling due to among other things cheaper imports, online purchasing and changes in consumer demand. The crossover (equilibrium point shall we say) is racing towards zero faster than any time in our history.

Ostriches we are not. This can't continue. It is not greed to want to stay in business. If a limb is dying or dead we need to cut it off. Has to happen.

Supply V's Demand

Perhaps we can look, now, at the traditional Supply V's Demand curve but note that while demand is quite possibly still high for most manufactured goods although in a different model perhaps - our ability, in Australia, to produce / supply these goods at the required level and the necessary price is becoming less and less. So the equilibrium is unstable. Unpredictable. Other than the realisation that it is getting closer to zero here too.

Life Has Moved On

So, of course we complain. We tweak the edges of the problem, demand that Governments help, or that Parent Companies lose their investors' money or any number of completely ineffectual and traditional remedies. Nothing works. Funny that. The situation has changed. We have to change too. Yep. No longer much point in making large quantities of horse shoes or hansom cabs. Life has moved on. We need to catch-up.

Next

While we cannot (nor should we) completely resile from a need for a manufacturing sector as such; we MUST reduce our reliance on it. We need a paradigm change.

Our Governments, of whatever persuasion, do not seem to be able to tax massive profits at the correct level, nor do they seem to be able to resist calls for assistance from companies making billions who figure a small handout of a few hundred million will help the country as a whole.

We need to look at how we can CHANGE things so our people can be strong again.

Yeah, But What?

Obviously, we will still need cars, fridges, washing machines, TV's and the like. Not to mention furniture and all the other major pieces of equipment required for a modern lifestyle. But is it possible that we can shift our way of living in a way that reduces our demand for such goods? Perhaps? In ways we have not thought of yet? With products that may not have been invented yet?

And with greater numbers of people arriving in our country from overseas and by the normal processes, we have, in my opinion, a huge and ever increasing need for enhanced service industries. See sharing services mentioned above.

Take for example the rise of restaurant food and grocery delivery systems in some of our bigger cities. Just one instance.

We could develop products that do not need to be mass produced, perhaps; nor transported by traditional means. Old ideas can be re-visited or new ideas generated. Stuff that is locally made, even Cottage Industries might be the way to go. (We moved away from these many decades ago, but perhaps we could revisit this kind of commerce). I believe there is now again a huge potential here.

What about Sport, Music and Theater? Performance and Static or Fine Art. Movies, Electronica and esoterica. All of these things can be ramped up and with the right marketing (another service industry) might be a new employment area for displaced manufacturers. Most of us have more leisure time now with a need to fill in the spaces. And everyone has untapped talent just waiting to be unleashed. Hidden gems. Think about it.

Change is inevitable. It is happening all around us. Now.

Life coaching as a service might pick up to the level of acceptance here, that it has in America.

And, of course there is the whole digital economy. Phone and tablet 'apps'. Computer coding. Commodities that can be transported free over the air so to speak. This market, largely untapped even now, is bigger than anything that has gone before.

Summary

The change is here. We have to stop bitching and get on with it. Embrace it. The same wind blows on us all. If we act like a child who says, “I'll turn my back, and if I can't see you – you can't see me,” the wind will still blow on us and likely blow us over. We cannot escape. We must deal with the consequences. We have to change ourselves. We have to adapt to what is happening around us. A paradigm shift is long overdue.

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On-Line Marketing

Hi,

Thought I might see how to make a few quid using what I already know and leveraging off stuff others can teach me. So....

I found this guy John Chow and love his work.

He has some wonderful ideas. I'll let you read the compilation I made of some of his stuff and don't forget to have a look at the videos.

The four components (the lead magnet, tripwire, core product, and profit multiplier) of a proper sales funnel

Firstly in this training by John Chow, we break down the four components (the lead magnet, tripwire, core product, and profit multiplier) of a proper sales funnel. The reason most new Internet marketers don’t make money online is because they are missing the last two components. Without them, they’ll be lucky to break even on their advertising money.

When all four components are in place, the sale funnel can make you very rich in a very short time. That will allow you to live the Dot Com Lifestyle. John Chow will be breaking down, and going into the details, of each component in a proper sales funnel.

Video: https://www.youtube.com/watch?v=2XCd3dr0R08#t=21

Sales Funnel Creation Step 1 – How To Create a Lead Magnet

Previously John Chow walked you through the four components of the money-making sales funnel. Today, John’ll break it down into individual steps, starting with the lead magnet.

The lead magnet is the most important component of the sales funnel. This is something you must get right, or your dreams of living the Dot Com Lifestyle will just remain a dream. A lead magnet is a free item that you offer in exchange for getting the email address of your leads. Examples include ebooks (like the Ultimate Online Profit Models), downloadable software, video course, etc. The more perceived value the lead magnet offers, the higher the opt in rate.

While the lead magnet is extremely important, how you present it your leads is just as important. To get the highest opt in rate possible, John Chow uses a service called Lead Pages. Lead Pages. Lead Pages is the best lead capturing service on the Net. Cheapest is $25.00 per month paid annually.

Video: https://www.youtube.com/watch?v=jThx4YaYnfc#t=17

Step two of the sales funnel creation process, and that is the tripwire.

Last time John Chow went over the first step to creating a money-making sales funnel, which was how to create a lead magnet.

This time John will teach you step two of the sales funnel creation process, and that is the tripwire.

The tripwire is an extremely important component of the sales funnel because it’s what separates your leads from your buyers. Getting leads into your funnel is nice, but it won’t make you any money until they buy something. This is where the tripwire comes in.

A tripwire is a low priced ($9.95 to $297) product designed to get you a customer. Its job is not to make you money (that will come later in the funnel). In fact, you should be jumping for joy if your tripwire product covers your ad spend.

Examples of John's tripwire products include Blogging with John Chow, and IM John Chow. John Chow also licenses Tripwire products from MOBE/MTTB.

John Chow finds licensing products to be a better use of his time and resources. Creating your own tripwire can be extremely expensive. The sales page for Blogging with John Chow cost $7,500. Then there’s the cost of creating the product, affiliate manager, etc. This is why John Chow no longer creates his own tripwire. He can license them from MOBE/MTTB at a fraction of the cost.

Video: https://www.youtube.com/watch?v=nwxbxdnrlEo

Sales Funnel Creation Step 3 – The Core Product

Welcome to step three of the four-step million dollar sales funnel.

Step three is where we make our money. The core product is a high-end product that cost over $1,000. It is only offered to customers who have purchased our tripwire. The high profits built into a core product will more than make up for any losses created by the lead magnet and tripwire.

Lack of a core product is the number one reason new Internet marketers don’t make money online. They spend all their time and efforts promoting low priced products that barely cover their advertising expense. What they failed to understand is, if a customer buys a low priced tripwire product from you, he’ll buy a high priced core product from you. If you don’t have a core product, then you’re leaving all your profits on the table.

Watch the video below to find out how to make and market a core product. If you need a step-by-step blueprint, then download the John Chow eBook. It will show you how he makes a six-figure monthly income.

Video: https://www.youtube.com/watch?v=4p7HBLyxgIA

Sales Funnel Creation Step 4 – The profit Multiplier.

In discussions about how to create a money making sales funnel, the importance of the having a big-ticket core product and a profit multiplier was highlighted. Without these two elements, your sales funnel will never be able to pull in the really big money.

Big Ticket = Big Profit

Most Internet marketers shy away from high priced products because it takes more effort to sell them. While it’s common for a $10 info product to be sold with a sales letter, this can’t be done with a $10,000 product like a Mastermind. To sell a high-end product, a much more personal approach is required, and that generally means talking to the customer on the phone.

Most people hate getting on the phone and avoid it like the plague. The Tel line on John's business card has no phone numbers listed. Instead, it says “You don’t call me, I'll call you!”

The Solution – Your Own Phone Sales Team

How does John Chow make big-ticket sales without getting on the phone? He lets people like Max Aria do it for him. Max is a member of the phone sales team at MOBE and MTTB. All those big paydays you see John Chow make, like $30,000 during dinner and $8,000 during lunch, Max made those for him.

Below is a video interview John Chow did with Max during a recent trip to Costa Rica. The man is a machine. Shortly after the interview, he was back on his Skype calling leads up and making money for the MOBE/MTTB partners. Max can do the same for you.

Video: https://www.youtube.com/watch?v=cjDLH_nX34Y

Setting up your own phone team is a very expensive affair. This is why John Chow licenses a system like MTTB. They already have everything in place. John's job is just to send the leads into the sales funnel, and let the phone team takes over once the lead buys the tripwire product.

More than 60% of his blog’s income now comes from products that cost more than $2,000. These are the core products and profit multipliers. Most Internet marketers don’t have them because they don’t want to get on the phone. The solution is simple. Get your own phone team either by spending the big bucks to create one from scratch, or license a system like MTTB, that has a phone team already in place. For John, the choice is easy.

Video: https://www.youtube.com/watch?v=b16-WdR2zps

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